New report finds driver confusion about vehicle data
Nearly three-quarters of Canadian consumers believe they should own the data their vehicles produce, according to a survey commissioned by the Automotive Industries Association of Canada (AIA).
Some 74% of 2,061 survey respondents believe they’re the rightful owners of the data that is generated when they drive their own vehicles.
The survey results are analyzed in AIA’s latest report, Data Dilemma: Canadian Consumer Attitudes Toward In-Car Data, part of the association’s Consumer Behaviour series.